Whitney Bansin Is Scoring Goals In The Fashion Industry

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Meet Whitney Bansin, the powerhouse CEO, Founder, and Lead Designer of The Wild Collective. With seven years of creative direction at Zappos under her belt, Whitney spotted a glaring gap in the sports apparel market—where was the fashion? Fueled by this insight and her love for stylish innovation, she launched The Wild Collective. The brand quickly took off, scoring major league licenses with the NHL, NBA, WNBA, MLB, MLS, and countless college teams. Whitney's bold vision has turned sports apparel on its head, blending high fashion with team spirit like never before.

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Dive into Whitney Bansin's world in this exclusive Q&A!

What is something surprising you've learned from being the founder of a company?

I have learned that it's important to self check throughout the year and understand when you need a mental break. And that it is ok to take a day off and separate to allow more clarity when the work feels overwhelming.

Can you give us any teasers on what's next for you?

Launching collections across numerous new retailers is what we are most excited about. PACSUN, Free People to name a few.

What's your favorite tool for running your business that helps your team be efficient and communicate well? 

Communication. We run a tight ship but we are very nimble and make fast decisions which have allowed us to scale fast.

What kind of media and books do you consume to fill your creative well or give you insights into the business world that you'd recommend to our readers?

I do not read. lol. But my favorite platform is Linkedin. You can connect with anyone in business and build an incredible network.

What's one thing you want people to walk away knowing about what you are building with The Wild Collective?

In a male dominated space there is room for women to enter and be successful. If the door is shut go through the window.

Follow Whitney Bansin, Founder and CEO of The Wild Collective: 

Website wearethewildco.com

Instagram wearethewildco

LinkedIn whitneyurichuk

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If you have what it takes, show up with grit and go for it.

Listen to Episode 7: Grit, Passion For Fashion, and She Got Game All Day with Whitney Bansin on The Artist 10 Podcast.

Feed your brain the good stuff with us!

Listen to the episodes on 

Follow the podcast, and our team: 

Instagram @harthousecreative 

LinkedIn @harthousecreative 

Tik Tok @theartist10podcast

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Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!

Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas

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Grit, Passion For Fashion, and She Got Game All Day with Whitney Bansin

The Artist 10 Podcast, hosted by Jenn Hart

A walk through Whitney Bansin’s world of sequins, sweaters, and sustainables made Jenn eager to go to a game wearing her looks. A disruptor of the fashion sports apparel industry, Whit, gives us a tour of The Wild Collective studio headquarters and a sneak peek between the racks of her fashion-forward androgynous creations to see how she and the company (Yes–The one she built from the ground up!) are thriving in an industry typically dominated by male leadership and logo-ed T-shirts. 

With a keen eye for blending functionality with high fashion, Whitney has disrupted traditional norms, creating apparel that not only performs but also makes a bold style statement. Her commitment to sustainability and inclusivity further sets her apart, as she continually pushes the boundaries to deliver products that empower athletes and fashion enthusiasts alike. Whitney's visionary leadership and creative prowess have cemented her as a game-changer in the world of sports fashion.

If you have what it takes, show up with grit and go for it. Listen to Episode 7: Grit, Passion For Fashion, and She Got Game All Day with Whitney Bansin on The Artist 10 Podcast.

Learn more about our other podcast guests. Meet Justin Green and Nancy Good.

Listen to the episodes on 

Follow Whitney Bansin, Founder and CEO of The Wild Collective:

Website wearethewildco.com

Instagram @wearethewildco

LinkedIn @whitneyurichuk

Tag along with the podcast and our team for behind-the-scenes content, inspiration, resources, and more. Digital art releases for sale are coming soon!

Spotify @theartist10podcast

TikTok @theartist10podcast

Instagram @harthousecreative

LinkedIn @harthousecreative

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Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!

Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Art: Olivia Hepner

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Popular Related Articles

• Custom Without Code

• Copywriting Like A Kid

• 3 Little Things You Can Do To Make A Big Impact For Your Business

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Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.

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Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.

Building Your Brand Into Your Community

The magic of reciprocity when building your brand.

Download your guide to building your brand into your community for free, here!

Brand recognition is your golden ticket to business success. Become the talk of the town and the go-to spot by building a strong and positive reputation within your community. That is the secret sauce. By sharing resources and leveraging community support, you can make a splash and reel in loyal customers. This strategy not only boosts your brand’s visibility but also creates a tribe of loyal fans. Here’s how your business can achieve that level of community involvement and, in turn, boost your brand recognition and build a stellar reputation.

First, let's talk about the importance of presence. It's more than having a storefront or an online presence; it's about making your brand a familiar face at local events. Sponsor a neighborhood festival, host a charity run, or set up a booth at the farmer’s market. These aren’t just marketing opportunities – they’re chances to mingle with your customers, share a laugh, and show the human side of your business. When people see your brand supporting local causes and having fun doing it, they'll remember you.

Next, think about collaborations. Team up with other local businesses for mutual benefits. Co-host events, create joint promotions, or even develop special products together. These partnerships not only amplify your reach but also show that your brand is a team player, invested in the community's overall success. Picture it as a neighborhood block party where every guest brings something to the table – everyone leaves feeling satisfied and connected.

Storytelling is another powerful tool. Share the stories of your community and how your brand fits into them. Highlight local heroes, customer success stories, and behind-the-scene looks at your operations. Use your social media channels to feature these narratives, giving your audience a reason to engage and share. When people see their community reflected in your brand’s story, they feel a deeper connection and loyalty.

Engagement should go beyond social media likes and shares. Create interactive experiences that encourage participation. Host workshops, offer free classes, or run contests that get people involved. For example, a local bakery could hold a cake-decorating contest, inviting community members to showcase their creativity. These activities foster a sense of belonging and make your brand synonymous with fun and positive experiences.

Don't underestimate the power of giving back. Philanthropy and community service projects not only benefit those in need but also position your brand as a caring, responsible entity. Organize volunteer days, sponsor local sports teams, or donate a portion of your profits to community causes. When your brand is seen making a real difference, it earns respect and admiration, turning customers into advocates.

Embrace authenticity. Be genuine in your interactions and initiatives. People can spot insincerity from a mile away. Show that your brand’s commitment to the community isn’t just a marketing tactic but a core value. Authenticity breeds trust, and trust is the cornerstone of a strong, positive reputation.

Finally, experience the magic of mutual support. Building a brand that is deeply rooted in the community requires a reciprocal approach. By sharing your resources and leveraging community support, you create a mutually beneficial relationship that drives brand recognition and positive reputation. This strategy not only attracts more business but also builds a loyal customer base that advocates for your brand. (Talk about a win, win!)

At the heart of this approach is the principle of reciprocity. When you give to your community, the community gives back. This cycle of support and engagement creates a strong foundation for your brand’s growth and success. Now, get out there and make your mark. Your community is waiting to embrace you – and your brand will be all the better for it.

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Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!

Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas

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Popular Related Articles

• Custom Without Code

• Copywriting Like A Kid

• 3 Little Things You Can Do To Make A Big Impact For Your Business

---

Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.

SUBSCRIBE NOW

Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.