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Turn Passion Into Progress

Articles and tools for creative-seekers, business builders, and the artistic-minded by Hart House Creative®.

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New authentic artist stories, and resources you'll want to get your mitts on. ​Gain access to actionable tools, and boost motivation by squeezing an extra dose of creativity in your day with us.

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black and white image of whitney bansin with some artist 10 podcast graphics

The Artist 10 Podcast, hosted by Jenn Hart


A walk through Whitney Bansin’s world of sequins, sweaters, and sustainables made Jenn eager to go to a game wearing her looks. A disruptor of the fashion sports apparel industry, Whit, gives us a tour of The Wild Collective studio headquarters and a sneak peek between the racks of her fashion-forward androgynous creations to see how she and the company (Yes–The one she built from the ground up!) are thriving in an industry typically dominated by male leadership and logo-ed T-shirts. 


With a keen eye for blending functionality with high fashion, Whitney has disrupted traditional norms, creating apparel that not only performs but also makes a bold style statement. Her commitment to sustainability and inclusivity further sets her apart, as she continually pushes the boundaries to deliver products that empower athletes and fashion enthusiasts alike. Whitney's visionary leadership and creative prowess have cemented her as a game-changer in the world of sports fashion.

image collage of Whitney and jenn in Whitney's studio

If you have what it takes, show up with grit and go for it. Listen to Episode 7: Grit, Passion For Fashion, and She Got Game All Day with Whitney Bansin on The Artist 10 Podcast.


Learn more about our other podcast guests. Meet Justin Green and Nancy Good.


Listen to the episodes on 





Follow Whitney Bansin, Founder and CEO of The Wild Collective:

Instagram @wearethewildco

                                                                 

Tag along with the podcast and our team for behind-the-scenes content, inspiration, resources, and more. Digital art releases for sale are coming soon!


Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Art: Olivia Hepner



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Updated: Sep 10, 2025

building with the words lets adore and endure each other

The magic of reciprocity when building your brand.


Brand recognition is your golden ticket to business success. Become the talk of the town and the go-to spot by building a strong and positive reputation within your community. That is the secret sauce. By sharing resources and leveraging community support, you can make a splash and reel in loyal customers. This strategy not only boosts your brand’s visibility but also creates a tribe of loyal fans. Here’s how your business can achieve that level of community involvement and, in turn, boost your brand recognition and build a stellar reputation.


First, let's talk about the importance of presence. It's more than having a storefront or an online presence; it's about making your brand a familiar face at local events. Sponsor a neighborhood festival, host a charity run, or set up a booth at the farmer’s market. These aren’t just marketing opportunities – they’re chances to mingle with your customers, share a laugh, and show the human side of your business. When people see your brand supporting local causes and having fun doing it, they'll remember you.


Next, think about collaborations. Team up with other local businesses for mutual benefits. Co-host events, create joint promotions, or even develop special products together. These partnerships not only amplify your reach but also show that your brand is a team player, invested in the community's overall success. Picture it as a neighborhood block party where every guest brings something to the table – everyone leaves feeling satisfied and connected.


Storytelling is another powerful tool. Share the stories of your community and how your brand fits into them. Highlight local heroes, customer success stories, and behind-the-scene looks at your operations. Use your social media channels to feature these narratives, giving your audience a reason to engage and share. When people see their community reflected in your brand’s story, they feel a deeper connection and loyalty.


Engagement should go beyond social media likes and shares. Create interactive experiences that encourage participation. Host workshops, offer free classes, or run contests that get people involved. For example, a local bakery could hold a cake-decorating contest, inviting community members to showcase their creativity. These activities foster a sense of belonging and make your brand synonymous with fun and positive experiences.


Don't underestimate the power of giving back. Philanthropy and community service projects not only benefit those in need but also position your brand as a caring, responsible entity. Organize volunteer days, sponsor local sports teams, or donate a portion of your profits to community causes. When your brand is seen making a real difference, it earns respect and admiration, turning customers into advocates.


Embrace authenticity. Be genuine in your interactions and initiatives. People can spot insincerity from a mile away. Show that your brand’s commitment to the community isn’t just a marketing tactic but a core value. Authenticity breeds trust, and trust is the cornerstone of a strong, positive reputation.


Finally, experience the magic of mutual support. Building a brand that is deeply rooted in the community requires a reciprocal approach. By sharing your resources and leveraging community support, you create a mutually beneficial relationship that drives brand recognition and positive reputation. This strategy not only attracts more business but also builds a loyal customer base that advocates for your brand. (Talk about a win, win!)


At the heart of this approach is the principle of reciprocity. When you give to your community, the community gives back. This cycle of support and engagement creates a strong foundation for your brand’s growth and success. Now, get out there and make your mark. Your community is waiting to embrace you – and your brand will be all the better for it.



Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas



Popular Related Articles



Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.

 
black and white image of Sarah holding her snake

We're thrilled to bring you an insightful Q & A with Sarah McAnulty, a brilliant scientist and artist based in Philadelphia. Sarah seamlessly blends her passion for marine biology with her artistic talents, creating stunning visual pieces that educate and inspire. Dive into our conversation to discover how Sarah's unique perspective enriches both the science and art communities.


Interview with Sarah McAnulty, Scientist and Artist


What are some great research tips that have helped you with finding grants that you could share with our audience? 

I generally look to see who has funded work that's similar to mine!


If you could get everyone in the world to hear and internalize one message to put into action in their everyday lives to help our planet and in turn all our futures, what would it be? 

Break down the bigger structures that cause the world to be bad instead of beating yourself up for not being perfect.


Are there resources that we could utilize to learn how to write a compelling grant? How do you approach that process? 

Totally depends on the funder.


Can you tell us another squid fact? Ha! I can't help it. I love them.  

Squids can be as small as a fingernail or as long as a school bus. They live as shallow as a couple of inches or as deep as 3.8 miles below sea level! 


What are other ways you, aside from grants, have found to help monetize your art that has been helpful in funding your work? 

Oh, jeez, it's mostly merch, unfortunately. It's hard out there! 



Follow Sarah McAnulty and Skype a Scientist: 

Company Website: skypeascientist.com

Company Instagram: @skypeascientist 



Who says art and science don’t mix? We’ve seen it, heard it, and experienced it. You can too. Listen to Episode 8: Seeking Failure and Saving The Squids with Our Neighborhood Scientist Sarah McAnulty on The Artist 10 Podcast. 


Listen to the episodes on 




Feed your brain the good stuff with us! 



LAS VEGAS ARTISTS CALLING US

Whimsical and magnificent tattoos


A self-taught artist, she paints women and skulls. Her work is a beautiful representation of the world through the eyes of a strong black woman.


Magical Jewelry and handcrafted serotonin inducing items


PHILLY ART SCENE-SWOON

Cut Paper Artist, Color Pencil, Pen & Ink on Hand Scored Layered Paper


Licensed and luxurious traveling personal chef


The most joyful repurposing with purpose



Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas



Popular Related Articles



Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.

 
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Hart House Creative, its employees, partners, The Squeeze, and guest writers make no guarantees for results. Methods and marketing suggestions are based on prior knowledge and intended to inspire business owners and other creatives. Every person has different goals. None will be held liable for any negative results achieved from implementing suggestions from our website.

 

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