Meet Whitney Bansin, the powerhouse CEO, Founder, and Lead Designer of The Wild Collective. With seven years of creative direction at Zappos under her belt, Whitney spotted a glaring gap in the sports apparel market—where was the fashion? Fueled by this insight and her love for stylish innovation, she launched The Wild Collective. The brand quickly took off, scoring major league licenses with the NHL, NBA, WNBA, MLB, MLS, and countless college teams. Whitney's bold vision has turned sports apparel on its head, blending high fashion with team spirit like never before.
Dive into Whitney Bansin's world in this exclusive Q&A!
What is something surprising you've learned from being the founder of a company?
I have learned that it's important to self check throughout the year and understand when you need a mental break. And that it is ok to take a day off and separate to allow more clarity when the work feels overwhelming.
Can you give us any teasers on what's next for you?
Launching collections across numerous new retailers is what we are most excited about. PACSUN, Free People to name a few.
What's your favorite tool for running your business that helps your team be efficient and communicate well?Â
Communication. We run a tight ship but we are very nimble and make fast decisions which have allowed us to scale fast.
What kind of media and books do you consume to fill your creative well or give you insights into the business world that you'd recommend to our readers?
I do not read. lol. But my favorite platform is Linkedin. You can connect with anyone in business and build an incredible network.
What's one thing you want people to walk away knowing about what you are building with The Wild Collective?
In a male dominated space there is room for women to enter and be successful. If the door is shut go through the window.
Follow Whitney Bansin, Founder and CEO of The Wild Collective:Â
Website wearethewildco.com
Instagram wearethewildco
LinkedIn whitneyurichuk
If you have what it takes, show up with grit and go for it.
Listen to Episode 7: Grit, Passion For Fashion, and She Got Game All Day with Whitney Bansin on The Artist 10 Podcast.
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