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Articles and tools for creative-seekers, business builders, and the artistic-minded by Hart House Creative®.

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Brand Identity

Updated: Sep 12, 2025



In part two of design trends, let’s take a look at three more styles that we are sure to see bleed into 2022 as well.

TOUCHES OF GOLD & JEWELS

Designers continue to cozy up with hues of gold and jewel tones this year, although the color palette has shifted toward warmer, richer tones. Exuding modern luxury and warmth, deep dark jewel tones like emerald green, garnet, and cobalt look fantastic when paired with gold or even brass.

For inspiration, head over to behance.net and check out Andrey Serkin’s project featuring Jack Daniels Tennessee Honey (warning: it’s a thirst trap!).

BOLD & UNIQUE TYPOGRAPHY

Move out of the way shy type – big, bold, and unique are in! Here are three to consider:

  1. While its name may not sound very PC, short, fat fonts are just one of many type styles slaying it in 2021. Also known as low x-height, this type of style is super modern and leans futuristic.

  2. If you spend any time browsing the web, surely you’ve come across websites using outlined fonts paired with oversized filled text. Just be careful if you choose this style – sans serif typefaces and all caps will help ensure your message doesn’t get lost.

  3. Serifs are back! Okay, so they didn’t technically leave, but they certainly took a back seat to their more minimalist cousin, sans. However, after spending an entire year staring into an unknown and uncertain future, serifs are here to comfort us and fulfill the craving for nostalgia.

AUTHENTIC & SOCIALLY CONSCIOUS

While 2020 was a bang up year for revealing all that desperately needed to change in our world, 2021 became the year for brands to not only step up to the plate but show what they are bringing to the new world table. Smart brands are choosing to showcase positivity, diversity, sustainability and authentic representation (think beauty brand Dove’s® Real Beauty campaign) like never before. This is one design trend we hope continues for years to come.

Don’t forget to subscribe to The Squeeze for more helpful industry news, anecdotes, and trends.


Sources:


Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Eden Landrie

Editor: Jenn Hart (More About Me)




Popular Related Articles



Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.


 

Updated: Sep 30, 2025

graphic branches of lemons and oranges with a blue hand in the rock signal

Hart House Creative is a champion of the lady bosses out there. We wanted to do something special this month by introducing you to a few ladies we think you should know. These women have succeeded in their chosen industries despite the challenges faced when going into business. So, without further adieux, here they are! Make sure to check them out on Instagram or visit their websites to share and show love.


Image of Whitney Bansin

Whitney Bansin is CEO, co-founder, and lead designer of The Wild Collective. She’s smashing conventions and breaking down the walls of sports fashion with authentic collections for fans and friends to express themselves. Be bold at wearethewildco.com





image of Tiffini Gatlin lounging on a couch

Tiffini Gatlin left her corporate banking job during the pandemic to found Latched & Hooked, a line of hair extensions and hair products. Seeing the gap left by non-essential salons and retailers at the time, Gatlin seized the opportunity to make her side hustle a lucrative business by offering an online subscription box.




headshot of Trisha okuba

Trisha Okubo found a way to merge her dueling degrees in tech and fashion design into a cohesive and successful jewelry business as founder and creative director of Maison Miru Jewelry. Her advice? Make your own opportunities where they don’t exist.




headshot of amy rossetti

Amy Rossetti, CEO and founder of Rossetti Public Relations, believes that great public relations begin with great personal relationships. She and her team help leading brands tell powerful stories.





Headshot of Kathy Goughenour

Kathy Goughenour is a global leader and powerhouse in the virtual assistant industry. Founder and CEO of Expert VA Training, Kathy has taken her business from the ground up to almost a million. She is also a champion of women entrepreneurs.




Image of Pamela and Christina Dylag

Pamela and Christina Dylag created one of our favorite long-standing bars in the Arts District of Las Vegas, Velveteen Rabbit. It’s quirky, unique, offers live music, and has cocktails worth talking about for $8.





headshot of Lara McHenry

Lara McHenry is an award-winning luxury residential real estate professional with Coldwell Banker Tomlinson, located in Spokane, Washington. Never satisfied with the pay and constraints of a nine-to-five, Lara has never stopped learning and earning credibility in a highly competitive industry. Determination is her superpower.




Image of Dr. Carol Parker Walsh

Dr. Carol Parker Walsh is the founder and creator of the Career Rebel Academy™ and the Midlife Rebel Community. She is an award-winning career and personal brand strategist and game-changer for women in mid-life looking for a life-altering change.




Image of Dr Heidi Stevenson

Dr. Heidi Stevenson is a Ph.D., Educator, Digital Influencer, and passionate traveler. She founded Trendy with a Passport, a thriving travel and lifestyle website, pandemic be damned!



There are so many ladies out there that deserve a nod in the ladies that rock category. If you know of a girl boss kicking serious B-U-T-T, email us at studio@harthousecreative.com to nominate her for future ladies all roster of greatness.


Keep it up, ladies!



Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Eden Landrie

Editor: Jenn Hart (More About Me) Last Updated July 2024



Popular Related Articles



Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.

 

Updated: Sep 30, 2025

Drawing of Glass Jar with slices of orange and limes that look like analog clocks

Does saving time during your day-to-day feel like a magic trick? Hart House Creative can relate! Five minutes here, ten minutes there, it all adds up to wasted time instead of time that pays. Here are some of our office tips for squeezing the most out of your time.

Here are some of our office tips for squeezing the most out of your time.


Streamlining Team Communications

Nothing brings the collaboration wheel to a screeching halt quicker than poor communication. We use Asana to help us stay on task by eliminating wasted time spent sifting through the rabbit hole that is our inbox. We move forward with other tasks knowing we will get instant notification when team members respond using their mobile app or desktop computer.


Instantly Share Using Airdrop

This one has been around a while, but we love it! Forget the old method (and limitations) of sharing photos, files, links, and more with co-workers or between our own Apple devices. Apple's Airdrop feature makes sharing a snap. If Apple products aren't your thing, we hear Google has recently released a similar feature called Near By (If you're into that sort of thing ;)).

Filing

The bane of office life. A drudgery and time sucker. A tedious but necessary task. A killer of productivity. A…okay, you get our point - filing sucks - but if you follow this one tip, you can get back an hour a week. Dedicate an hour a month to scan and file your receipts instead of taking 5-10 minutes per day. An easy method is to use your phone's camera and a mobile app and then place the hard copies in file folders that correspond with your chart of accounts.

Use an Email Timer

By far, the most significant chunk of task-related office time is dedicated to checking and reading email. This one is an easy one to let slip. Avoid getting lost in your inbox when you've got mail by allocating three different periods throughout the day to check the pit. Use start, stop, and Do Not Disturb notification settings to stay on track.

Every office has a few tricks up its sleeve. Here are more tips from others doing what they can to maximize their day at the office, so it doesn't turn into a night at the office:

Prioritizing Like an Eisenhower

Try using "The Time Management Matrix," a tool to help distinguish between urgent and essential tasks of the day. If you're wondering if the name "Eisenhower" refers to our 34th president, it is. But, Stephen Covey, author of The 7 Habits of Highly Effective People, modeled Eisenhower's profound and practical insights into a prioritization tool that works to eliminate time-wasting both in and out of the office. If you'd like to learn more about it, check out this in-depth article courtesy of todoist.

Just Say "No"

Writer Renee Goyeneche discusses the many benefits of resisting the urge to reply immediately with "yes" to every request.

In her article for Forbes WomensMedia, Goyeneche says, "It's perfectly acceptable to tell someone you need to evaluate your workload before committing to a new project, and it's also fine to refuse unreasonable demands."

Well, duh. Don't we all know that? Surely, but practicing what we know in our gut is not always what leaves our lips when it counts. According to Goyeneche, the trick is to identify expectations.

"Once you understand the nature of your obligations, you'll be better able to organize and prioritize," Goyeneche writes.

We couldn't agree more.



Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Eden Landrie

Editor: Jenn Hart (More About Me)

Art: Kaylee Myers

Last Updated July 2024


Popular Related Articles



Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.


 
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Hart House Creative, its employees, partners, The Squeeze, and guest writers make no guarantees for results. Methods and marketing suggestions are based on prior knowledge and intended to inspire business owners and other creatives. Every person has different goals. None will be held liable for any negative results achieved from implementing suggestions from our website.

 

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