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Making Website Easy: Best Web Platforms To Use For Building A Website

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Decode Your Options From Modular Ease to Custom Brilliance and Craft Your Digital Foundation with the Best Web Platforms

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In today's digital landscape, your website serves as the cornerstone of your brand's online identity—a critical touchpoint for your audience and a vital tool in your business arsenal. That’s why selecting the best web platforms to use for building a website at the outset is not just a technical decision; it's a strategic move that can significantly influence your brand's trajectory. 

Whether you're contemplating a semi-custom modular solution like Wix or Squarespace, leaning towards the versatility of an open-source platform like WordPress, or considering the bespoke route with a fully custom design, the choice you make will shape your online presence for years to come. Not to overwhelm you, but this decision impacts everything from user experience to scalability, demanding a thoughtful approach to align with your vision, budget, and long-term objectives.

Feeling swamped by all of the tech lingo? Don't let the jargon intimidate you! We're here to guide you through the maze, making the process straightforward and tailored to your unique needs.

Semi-Custom Modular Platforms (Wix/Squarespace)

Semi-custom modular platforms offer a user-friendly interface with drag-and-drop features that enable quick and easy website creation without the need for coding knowledge. These platforms are ideal for small businesses, freelancers, and individuals looking to establish an online presence with minimal fuss. They offer a range of templates and modular components that can be customized to some extent, ensuring your website has a professional look with less effort and time investment. However, the trade-off is less flexibility and potential limitations in scalability and customization as your business grows.

Images of a chefs website on digital screens

Chef Scott Conant, Website design by Hart House Creative

Semi-Custom Open Source Platforms (WordPress)

WordPress, a powerhouse in the website creation realm, strikes a balance between ease of use and customization. Being open-source, it offers an extensive library of themes and plugins, allowing for a higher degree of personalization and functionality expansion. It's suitable for a wide range of websites, from blogs to e-commerce platforms. The community support and abundance of resources make it a versatile choice for businesses that require more customization but aren't ready to invest in a fully custom solution. However, it may require some technical know-how or the assistance of a developer for more complex customizations and maintenance.

Web images displayed on digital screens

Jason Terry, Website design by Hart House Creative

Fully Custom Solutions

For businesses with specific needs, unique branding, and a desire for complete control over their website's functionality and aesthetics, a fully custom solution is the way to go. This option involves developing a website from scratch, tailored to your exact specifications. While this ensures maximum flexibility and differentiation from competitors, it comes with higher costs and longer development times. It's best suited for larger businesses or those in niche markets with specific requirements that off-the-shelf solutions can't meet.

collage of images from a website displayed

Get Healthy Clark County, Website design by Hart House Creative

Why This Decision Matters

Choosing the right platform is critical because it affects not only the initial design and development process but also long-term website management, scalability, and your ability to adapt to changing business needs. An ill-suited platform can lead to increased costs, wasted time, and missed opportunities for growth. Things that should be top of mind as you make this decision: your business size, budget, growth plans, and technical capabilities.

The choice of web development platform is a foundational decision that sets the stage for your online presence. By carefully considering your current needs and future growth, you can select a platform that not only meets your immediate requirements but also supports your long-term business goals.

Learn more about user experience

Still Not Sure How To Decide?

We created a user-friendly infographic that will walk you through ‘yes’ or ‘no’ questions that will lead you to choose the right web platform for your brand.

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Author and Editor: Jenn Hart

Art: Sharon Bakas

Meet The Author

A photo of Jenn Hart with long blond curly hair, a smile and rainbow text shirt that saya focus on all things good

Jennifer Hart is the founder and creative director of Hart House Creative and host of The Artist 10 Podcast. With an accomplished background in brand development, graphic design, and creative copywriting, Jenn's passion, flexibility, and concept-driven philosophy have delivered award-winning work for 15 years across various print and digital formats. She was a lead member of the studio team supporting The Cosmopolitan of Las Vegas' brand marketing creative. Some industries her team works with include personal brand powerhouses to all-heart non-profits, food and bev faves, and unique retail and hospitality brands. The Nevada Arts Council, American Advertising Federation, and National Geographic have recognized her work throughout her career. Jenn believes in the power of community and built her company to help brands of all shapes and sizes achieve their goals through clever, concise, creative solutions.

Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.


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Hart House Creative, its employees, partners, The Squeeze, and guest writers make no guarantees for results. Methods and marketing suggestions are based on prior knowledge and with the intent to inspire business owners and other creatives. Every client is different with different goals. None will be held liable for any negative results achieved from implementing suggestions from our website.

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