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Turn Passion Into Progress

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Messy Margins, Major Growth


Every creative leaves a trail...sticky notes, napkin doodles, screenshots of fonts you’ll probably never use. The trick isn’t making the trail prettier. It’s making it purposeful. That’s where the design journal comes in: a dedicated space to collect your sparks, track your experiments, and watch your creativity stretch over time. Think of it as a growth chart, but instead of measuring inches, you’re measuring ideas.


And here’s the best part: a design journal doesn’t just show you where you are, it shows you how far you’ve come. Growth in design isn’t loud or obvious; it hides in the margins. The tiny shifts in color choice, the stronger composition instincts, the confidence that wasn’t there six months ago. With a journal, you finally have a front-row seat to your own creative evolution.


Track Your Creative Growth Without The Eye Rolls

Progress in design is like watching your hair grow—you don’t notice it day-to-day, but suddenly you’ve got bangs (and hopefully they’re intentional). A design journal gives you proof of progress you can actually see. Compare early entries to recent ones, and you’ll start spotting subtle changes: maybe your lines are cleaner, your concepts bolder, or your visual hierarchy less chaotic.


Pro tip: once a quarter, flip back through your entries with a highlighter. Mark what worked, what flopped, and what feels like a pattern. This practice turns your journal into a roadmap for growth instead of just a scrapbook of doodles.


Catch Lightning Before It Ghosts You

Designers know ideas don’t arrive politely at your desk during office hours. They show up in the grocery line, mid-jog, or halfway through a shower concert. A journal gives them a landing pad before they slip away forever.


The trick is lowering the bar for what counts as “worth recording.” Don’t wait until an idea feels polished, jot down the half-baked concepts, the color you spotted on a building, the typography you saw on a diner menu. One designer’s throwaway note becomes next month’s award-winning pitch. By writing it down, you turn your brain into a collaborator instead of a hoarder.


A Safe Space For Your Messy Middle

Your clients will never see your ugliest sketches. (And they shouldn’t, because some color combos belong in the trash.) But your journal is where all those “bad ideas” earn their keep. It’s a private lab where you can try styles outside your comfort zone without risking your reputation.


This is where breakthroughs happen: trying a layout you’d never dare show a client, experimenting with hand-lettering even if your handwriting looks like chicken scratch, or sketching with your non-dominant hand just to see what happens. Spoiler: the messy middle is where fresh directions start. Your journal is the one place they’re allowed to get messy, survive, and maybe even shine.


How To Actually Do It (Because Vague Advice Is The Worst)

Here’s your starter kit for a growth-focused design journal:


  • Pick your weapon: Some people love a Moleskine, others swear by an iPad. The “right” choice is whichever tool you’ll actually use.

  • Set a rhythm: Daily is great, weekly works too, even “every time I get a new idea.” What matters is consistency.

  • Mix your mediums: Paste in a magazine tear, sketch over a coffee stain, screenshot a font in the wild. The more eclectic, the better.

  • Make it reviewable: Add dates, little notes about mood, or what sparked the idea. This context makes it way easier to spot your evolution later.

  • Reflect, don’t just collect: Once a month, review your entries and note what surprised you. It’s like your own personal design retrospective.


Your Design Challenge

Here’s your two-week dare: keep a design journal entry every single day. Doesn’t have to be fancy. Doodle a shape. Note a headline. Screenshot a color palette you loved at Trader Joe’s. At the end of the two weeks, flip back through. What grew? What repeats? What sparks want a second life?


Growth doesn’t happen in one big leap. It happens in dozens of small scribbles, sketches, and notes. Your design journal is proof of that. Treat it like your creative gym, and watch those muscles get stronger with every page.


Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas

Popular Related Articles

Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.

 
three photos in one: people huddled over a table with post-it notes, hands shaking, and an umbrella with paper planes raining down on it.


You Made The Art. Who Owns It?


You’ve poured your soul into a logo, watched the pixels click into perfection, and hit “send” on a design you’re proud of. But here’s the question that separates amateurs from pros: who actually owns it? If you don’t know, you may be handing over your creative gold for free…and not the fun, passion-project kind of free.


Creative energy is currency. Licensing and ownership are how you keep that currency flowing into your pocket. Let’s pull back the curtain on the business side of design, so your work keeps working for you.


Copyright, Trademarks, And Licensing 101


The legal jargon isn’t as scary as it sounds.


Copyright protects the actual piece you’ve created — the file, the artwork, the final deliverable. It’s automatically yours the moment you create it, unless you sign it away.


Trademarks protect brands, like logos, names, and taglines, which clients may want to register, but that doesn’t mean they automatically own your process files.


Licensing is where the real strategy lives. Instead of selling everything outright, you can license your work, meaning clients get to use it under agreed conditions while you retain ownership. Think of it like Netflix: the client enjoys the show, but you still own the rights.


Why Licensing Is A Designer’s Secret Weapon


Licensing is about control, flexibility, and revenue. It allows you to decide how your work is used in the world, whether it’s a short campaign license or a full brand buyout. It also opens the door to recurring income, because instead of being a one-and-done transaction, your design can continue to generate revenue through extended use, merchandise rights, or expanded campaigns.


How To Protect Yourself Like A Pro


The golden rule: get it in writing. Contracts are where ownership is defined, and if it’s not spelled out, it doesn’t exist. Be explicit about scope…how long, where, and in what formats a client can use your work. And most importantly, price accordingly. A full buyout should cost significantly more than a limited-use license because you’re giving up potential future income.


Designer Homework


If you’re serious about leveling up, start by auditing your last few contracts. Did you hand over more rights than necessary? Next, create a boilerplate licensing clause you can adapt for each project. And finally, practice saying “this is how usage works” with confidence. The smoother you get at this, the easier it becomes to normalize licensing as part of your creative process.


Put Money In Your Pocket & Good In The World Tip


Don’t just sell a design once. Create licensing tiers. Consider a basic package for print use, a mid-tier for digital campaigns, and a premium tier for merchandising rights. One design, multiple revenue streams. Your creativity deserves to pay you more than once.




Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas

Popular Related Articles

Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.

 
pink, white, and black design pieces

If Your Design Isn’t Inclusive, It Isn’t Finished


Welcome to the wild world of accessible design, where good intentions meet even better outcomes. We’re talking about making websites, brands, and digital experiences that everyone can use, love, and maybe even rave about. Yes, even your color vision deficient cousin and your keyboard-only friend. Because beautiful design should also be usable.


TL;DR (For the Creatives Who Need the Vibe Fast)

  • Accessibility = design that works for everybody, not just the default user.

  • WCAG guidelines = your new bestie (but we’ll translate them into human speak).

  • Small tweaks (hello, contrast! goodbye, tiny type!) make a big impact.


What Accessible Design Actually Means

Let’s break this down without the jargon headache: accessible design ensures that people with visual, auditory, cognitive, or motor impairments can still interact with your work. It’s not just nice to have—it’s essential.


No one wants to design something gorgeous that 15% of the population can’t even use. And that’s a conservative number. Accessibility isn't about limitations; it's about unlocking your design's full potential.


Wait—What’s WCAG?

The Web Content Accessibility Guidelines (WCAG) are the global standards for making digital content accessible to everyone. They’re built around four golden rules:


  • Perceivable – Users can see, hear, or feel the content.

  • Operable – It works with keyboards, switches, and assistive tech.

  • Understandable – No one’s decoding hieroglyphics here. Content should make sense.

  • Robust – It’s future-proofed and plays nice with all the tech (including screen readers and devices we don’t even know exist yet).


Sounds intense? Don’t worry, we bake it all into beautiful, human-friendly design.


Who Are We Designing For?

Everyone. But specifically:


  • Someone who uses a screen reader

  • Someone who can’t use a mouse

  • Someone with a color vision deficiency (1 in 12 men, by the way.)

  • Someone with ADHD or dyslexia

  • Someone trying to navigate your site on a cracked phone screen in broad daylight


In other words: accessibility helps everyone, not just the people we assume "need" it.


What Does Accessible Design Look Like?

It’s clean, it’s clear, and it considers real-world use:


  • Bold contrast between text and background

  • Fonts that are readable, not just decorative

  • Logical content hierarchy (think: headers in the right order)

  • Interfaces that can be navigated by keyboard, screen reader, or voice

  • Feedback that doesn’t rely only on color (like form errors)


It’s inclusive without being boring. Practical without being plain.


How Hart House Creative Designs For Access

We’re not out here making boring websites in the name of compliance. We’re out here making smart, intentional, ridiculously good-looking designs that also meet WCAG standards.


  • Contrast is Queen: Light grey text on a white background? No ma’am. We check contrast ratios and still keep things on brand.

  • Readable Typography: Fancy fonts are fun, but if your client’s grandma can’t read it, it’s not doing its job.

  • Clear Navigation: We love a scroll-triggered animation as much as the next studio, but if it breaks keyboard navigation, it’s gotta go.

  • Alt Text (That Isn’t an Afterthought): Because screen readers deserve good storytelling, too.

  • No-Drama Forms: Easy to navigate, labeled clearly, and no guessing games.


We also apply these principles to branding and print. Need a logo that works at any size and for every eye? We’ve got you. Choosing colors that look good and test well? Double check. It’s all part of building a brand that works hard and shines bright.


Quick Wins For Designers

Want to add accessibility into your workflow without burning down your process? Start here:


  • Use headings properly. Not just for size, for structure.

  • Don’t rely on color alone to convey information.

  • Label your buttons. "Click here" is the equivalent of "stuff" in design. Be better.

  • Make your tap targets tappable. Tiny text links are a menace.

  • Turn off your images. Does your design still make sense? Good.


Put Money In Your Pocket & Good In The World

Offer accessibility audits or build it into your proposals. Most businesses want to do the right thing but don’t know where to start. You can be the hero. Bonus? It differentiates you from the sea of designers just chasing trends.


Inclusion Is A Design Choice

If your design only dazzles the able-bodied, neurotypical, high-res screen-having crowd, you’re missing the point (and missing out). Great design works for more people. Smart design serves real humans.


So check your contrast, bump your font size, and make sure your brilliance is readable. Because at Hart House Creative, we believe everyone deserves a seat at the (well-designed) table. Now go forth and design for everyone.




Everything we share here is meant to be helpful and inspiring. We’re speaking from experience. Please consult a qualified professional to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!


Credits

Author: Hannah Heine

Editor: Jenn Hart (More About Me)

Associate Editor: Sarah Dawoud

Art: Sharon Bakas

Popular Related Articles


Subscribe to The Squeeze on our little piece of the internet to get design promotions, resources, stories about other creatives, and inspiration for your eyeballs and brainstorms.





Keep creating Hartists! Follow @harthousecreative on Instagram and Linkedin.



 
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Hart House Creative, its employees, partners, The Squeeze, and guest writers make no guarantees for results. Methods and marketing suggestions are based on prior knowledge and intended to inspire business owners and other creatives. Every person has different goals. None will be held liable for any negative results achieved from implementing suggestions from our website.

 

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