Your Audience Is Watching. Smile For The Cameras
Trends are so...trendy, aren't they? They come and go at the speed of fashion. Maximalism replaced minimalism. Cool color palettes warmed up. Hot designers cooled down. Fast fashion put on the brakes.
According to futurists and fashionistas, we want to be storytellers rather than accumulators of new stuff. We crave quality analogue experiences. And we value sharing those experiences with others. Brands that celebrate individuality by inviting people into their stories will win loyalty.
Being true to oneself is in style. And using your platform as a way to connect meaningfully – to build community – that’s what counts.
Take Stock Of What You Stand For
Storytelling influences what we wear as well as where we shop.
According to Pinterest Predicts, social barometers are measuring high in personalized details. Eclectic dressing says, "this is what I stand for." Layering, accessorizing, one-of-a-kind statement pieces, and even tee-shirt messaging can be configured to create signature looks.
You don’t need an influencer to tell you what to wear. You need a mirror. You look marvelous, by the way. So, what’s your story? Are you a poet, a wilderness explorer, a world traveler, a star gazer? Tap into your inner (insert character trait here) and wear it proudly.
It’s part of your brand after all.
Putting It All Together
One of the best places to shop for your signature look could be your closet (or someone else’s if you share a philosophy). You might be surprised to find the perfect faux-leopard print or boho patchwork something-or-other lurking in the back. If the piece still rings true, then wear it like it’s new. The you of yesteryear is still part of your storybook.
How Did We Get Here?
A perfect storm of trends brought us to this cultural moment. Bottomless online content plus rapid technological change caused whiplash. Screens separated us from one another. We’re craving opportunities to come together. To be seen. And to find meaning.
We’re ISO more IRL.
Be Ready To Feel
Whether it’s singing slightly off-key at a concert with thousands of others or joining dozens of introverts at a Silent Reading Book event, we’re ready for feeling all the feels.
How Is Individualism Reflected in Graphic Design?
Brands able to channel, “I get you,”, “I see you,” and “I understand you,” make us stop both the doom and the scrolling. They spark connections. And conversations.
Sometimes It’s What You Say
Many emerging brands have become known for their honest, compassionate, and even whimsical voice.
You Are Enough Co. caught on because their merchandise asks us to be supportive of ourselves and others. “Dear Person Behind Me,” hoodies tell humans in your queue at the coffeeshop that, “the world is a better place with you in it.”
“Tell Your Dog I Said Hi” from WeRateDogs.com taps into our shared love of four-legged family members.
Lonely Ghost’s “Text Me When You Get Home” reminds us to care for one another.
Sometimes It’s What You Display
Illustrators are expressing brand Individualism through a variety of styles. Yet a sense of originality, personality, and sincerity are common across designs. Graphics communicate honestly. They celebrate our imperfections. And they don’t mind breaking convention. Individualism bring us close-up to real life, even if it employ twists on reality or magical realism.
Branding, packaging, and web design may offer fresh takes on historic characters, events, cultural identities, and lifestyles.
Hyper-Individualist design often features a surrealistic composite of elements that boldly reflect a brand’s essence. Brands with hyper-individualist designs create illusions. They exaggerate forms. They use color and novel type treatments to grab attention.
Simplified graphics and photography that seem candid can make messaging more personal. Many designers are combining minimally retouched, unusually cropped, or pieced-together imagery.
There are unlimited ways to express Individualism graphically. Because there’s only one you. It’s your brand story to tell. So, consider tapping into some individual truths. What inspires you? What sustains you? When were you resilient? Who do you want to help? Who do you admire?
You’re the new face of fashion. Can’t wait to see you in the spotlight.
Take Time to Reflect
Literally. Look at yourself in pictures, in your diary pages, or even in the mirror. Who's looking back? Don't be modest. You're amazing. There's no one else like you. How would you like others to see you? Put your best face forward. Maybe a few of these prompts will help. What inspires you? What sustains you? When were you resilient? Who do you want to help? Who do you admire?
Great. Now start to translate your answers into key visuals and phrases. Take your time. Reflect on your reflections. This is the art and craft of defining your brand story, voice, and personality.
Sources:
Everything we share here is meant to be helpful and inspiring. We’re speaking from experience and past proof of concept. We respect each other's works, cultures, and opinions. The trends, examples, and observations in this article are provided for educational and inspirational purposes only. Mentioned brands, businesses, and cultural references are not affiliated with or endorsing this content. Opinions on all subject matter, audience behavior, andstrategies are general observations and may not apply to every audience or situation. Always consider your brand values, goals, and audience sensitivities before implementing changes or creating new visual content. Please consult a qualified professional when needed to help make decisions. You are responsible for how you choose to use this information, and we are not liable for any loss, damages, or issues that may arise. We can’t be responsible for how things play out, but we’re always rooting for your success!
Credits
Author: Julie Garel
Editor: Jenn Hart (More About Me)
Associate Editor: Sarah Dawoud
Art: Sharon Bakas
Julie Garel
Is a writer and market researcher living in Washington, DC. Julie has worked at numerous global agencies and creative boutiques as Chief Curiosity Officer where she gained considerable experience in the tourism, hospitality, education, and health care sectors. Julie holds master’s degrees in international business, environmental management, and conflict resolution. She loves hiking up mountains, live music, and her family, especially Boo, her rescue pittie.
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