HENDERSON SYMPHONY ORCHESTRA
Henderson Symphony Orchestra is a collective of musicians and composers led by Alexandra Arieche. Their mission is to promote classical music appreciation to a diverse audience, through performance, educational outreach, and artistic collaborations.
Our work with them supported their important mission and inspired art used for future seasons.
For season 2021-2022, we created the a visual identity for the event’s season using the name as the keystone, “New Beginnings.” Using a combination of digital ink and acrylic to create movement and a feeling of work in progress. There’s anticipation in the way the colors overlap and vibrate off each other in the composer portraits which became the hero graphics for the marketing.
HSO GO | 2020-2021 SEASON
LOGO & EVENT MARKETING ASSETS
During 2020, events all over the world had to either cancel or adapt. Henderson Symphony Orchestra approached us with the hope of adapting. They sought to create a new brand under their current one called HSO GO, an outdoor pop-up series in Las Vegas where people could still safely come and enjoy the orchestra's music outdoors at select locations around the city. The season was meant to show the resistance of our human spirit, "WE ARE HERE" and with each show they meant to bring hope, call for change, and give permission to dream.
We took inspiration from lines on a map to invoke the idea of travel. Those lines carry through in an organic expression around each composer for the season.
In addition to the HSO Logo, we created the brand identity concept for the entire season nd all of the associated assets, including social media graphics, posters, and email graphics.