top of page
Ice Cream Cones

HIRE THE RIGHT CREATIVE TEAM

Find the sweet spot for your team. Understand where you are in your business journey, what roles a creative team can play in your success, and how to leverage experts to give yourself time back.

STEP ONE:

WHERE IS YOUR BUSINESS AT IN THE BRAND JOURNEY? 

Before you invest in a creative team, it's important to understand what you are asking for and what stage your business is in. Take a look at the chart below and identify where you are in the process of building your brand.

0622 TS Feature Article Graphic-RGB-01.jpg

BUSINESS BRAND JOURNEY DEFINED

Culture

What:

Why:

USP

What:

Why:

Placement

What:

Why:

Pricing

What:

Why:

Experience

What:

Why:

Mission & Vision

What:

Why:

Brand Message

What:

Why:

Brand Audience

What:

Why:

Brand Goals

What:

Why:

Brand Voice

What:

Why:

Brand Story

What:

Why:

Brand Values

What:

Why:

BRAND
IDENTITY

(Also known as visual identity)

Brand identity (visual identity) is 

​

​

It is crucial to every business because

​

​

The game-changer is that, no matter what stage you are at in your brand journey, you can build an established identity and scale it as your business grows.

 

We know because it is how we built Hart House Creative!

STEP TWO:

 WHAT YOU NEED TO KNOW ABOUT BRAND MARKETING?

If you are new to working with creative agencies, studios, and artists specializing in brand-led marketing, please take a moment to get a quick understanding of the who's who and what we do, so you can make sure you are hiring for what you need.

Who is typically on a creative team?

Sometimes one person might do a couple of these things within an organization.

  • Brand Strategists: Define the brand 

  • Creative Directors: Lead the vision

  • Copywriters: Put the brand into words

  • Brand Designers: Design brand identities (visual identities)

  • Logo Designers: Design a brand mark

  • Graphic Designers: Turn ideas into branded visuals​

  • Studio Coordinator: Ensures deadlines are met and information is correct

  • Web Designers: Design a website aligned with your brand

  • Web Developer: Builds brand experience online

  • UX Designers: Shapes a customer's path

  • Motion Designers: Animates the brand

  • Photographers: Capture the brand in an image

  • Videographers: Tell brand stories 

How can branding and graphic design services help me tell my story?

BRAND

Image by Елизавета Крылова
Communicates what
people feel
about your company
Image by Alexander Grey

IDENTITY

Image by Marjan Blan
Visuals communicating
the brand people
grow to recognize.

 
Image by Firas Wardhana

TONE

Image by Crina Parasca
Communicate your voice in different executions.
Image by Martin Vysoudil

DESIGN

Image by Joshua Ralph
Communicates visually
how your brand looks
and functions to meet goals.

 
Image by AARON JONES

MARKETING

Image by Lesly Juarez
Communicate how
people can find you.
Image by Mae Mu

POSITIONING

Burger Ingredients Layout
WORLDWIDE
Colourful Textile Threads

STRATEGY

Image by Olga Drach
Communication plan
behind it all.
Image by leyre del rio

VOICE

Stylish Woman Outdoors
WORLDWIDE

MESSAGING

Image by Елизавета Крылова
WORLDWIDE

STEP THREE:

HOW TO CHOOSE?

What really matters when you're faced with choosing a company to work with to help you with your marketing. Whether you need strategy support, creative ideas, or hands to execute. As you probably guessed, if you made it this far down the page, this decision is based on where you are in the brand journey.

 

Determine the kind of help you need. We are making it easy! See the breakdown below.

Do I Need A Brand Guide?

The short answer is yes. A brand guide is important becasue it instructs your teams and supporting partners how to communicate your business to your customers consistently. Building one from beginning to end is ideal–but creating a style sheet to start and adding to it over time can also be a great solutions for scaling.

​

BOOK A CALL TO BEGIN

Do I Need Strategy?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need Design?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need A Visual Identity?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need Marketing?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need Voice?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need Tone?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need Positioning?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Do I Need Messaging?

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

MOST COMMONLY ASKED QUESTIONS

Hart House Creative Logo and all its certifications in white

CONNECT + SUBSCRIBE

Thanks for submitting! Please make sure to check your spam folder. Even the best of us get called junk sometimes.

  • Youtube
  • Spotify
  • Instagram
  • LinkedIn

@harthousecreative

Hart House Creative, its employees, partners, The Squeeze, and guest writers make no guarantees for results. Methods and marketing suggestions are based on prior knowledge and intended to inspire business owners and other creatives. Every person has different goals. None will be held liable for any negative results achieved from implementing suggestions from our website.

 

© 2025 Written and Red, LLC, DBA Hart House Creative®. All rights reserved.

​

Las Vegas / Philadelphia

bottom of page