HIRE THE RIGHT CREATIVE TEAM
Find the sweet spot for your team. Understand where you are in your business journey, what roles a creative team can play in your success, and how to leverage experts to give yourself time back.
STEP ONE:
WHERE IS YOUR BUSINESS AT IN THE BRAND JOURNEY?
Before you invest in a creative team, it's important to understand what you are asking for and what stage your business is in. Take a look at the chart below and identify where you are in the process of building your brand.
BUSINESS BRAND JOURNEY DEFINED
Culture
Your company culture is something everyone shares, a unifying set of characteristics that give your company its own unique personality.
USP
Your USP, or unique selling proposition, is what sets your business apart within its category—specifically, what differentiates your brand from the competition.
Placement
Your brand placement is all about how you position your brand to both prospective and existing audiences.
Pricing
Your pricing strategy should take into account your market/industry as a whole, your specific competitors, and the value you place on your unique selling proposition.
Experience
Your brand experience includes all the ways people encounter and interact with your brand—from advertising and your website to personal communication.
Mission & Vision
Your mission and vision are both critical elements of your brand identity, establishing your company's purpose, ideals, and goals for future growth.
Brand Message
Your brand message is simply the way you talk about your business in specific ways—the words you use and the key phrases and points you emphasize.
Brand Audience
Your brand audience is a specific group of existing and prospective customers who are most likely to be interested in your products and services.
Brand Goals
Your brand goals should be clearly stated objectives about what you want your business to accomplish—the way you will define future success.
Brand Voice
Your brand voice is the tone you use when you communicate about your brand, another key element of establishing your brand's personality.
Brand Story
Your brand story is the big-picture, overarching narrative you tell about your company's roots and what sets you apart from the competition.
Brand Values
Your brand values should embody the ideals and principles behind your business—the foundational beliefs that allow you to build trust with your customers.
BRAND
IDENTITY
(Also known as visual identity)
Simply put, your brand identity is all the visual elements and assets associated with your brand. Having an established brand identity is crucial for any business—first and foremost because it guides and informs how you communicate your brand to the world.
No matter where you are in your brand development journey, you can build a solid identity that scales with your business as you grow.
That's how we built Hart House Creative, and that's how we can help you present your brand in a way that truly resonates.
We know because it is how we built Hart House Creative!
STEP TWO:
WHAT YOU NEED TO KNOW ABOUT BRAND MARKETING?
If you are new to working with creative agencies, studios, and artists specializing in brand-led marketing, please take a moment to get a quick understanding of the who's who and what we do, so you can make sure you are hiring for what you need.
Who is typically on a creative team?
Sometimes one person might do a couple of these things within an organization.
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Brand Strategists: Define the brand
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Creative Directors: Lead the vision
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Copywriters: Put the brand into words
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Brand Designers: Design brand identities (visual identities)
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Logo Designers: Design a brand mark
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Graphic Designers: Turn ideas into branded visuals
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Studio Coordinator: Ensures deadlines are met and information is correct
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Web Designers: Design a website aligned with your brand
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Web Developer: Builds brand experience online
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UX Designers: Shapes a customer's path
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Motion Designers: Animates the brand
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Photographers: Capture the brand in an image
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Videographers: Tell brand stories
How can branding and graphic design services help me tell my story?
BRAND
Communicates what
people feel
about your company
IDENTITY
Communicates the heart and
soul of your brand that
people recognize
TONE
Communicates a certain feeling behind your messaging
DESIGN
Communicates visually to represent the essence of
your brand
MARKETING
Communicates how existing and prospective customers can
find you
POSITIONING
Communicates where you stand within your industry and market
STRATEGY
Communicates the master plan behind every iteration of
your brand
VOICE
Communicates everything about your brand in a consistent way
MESSAGING
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Communicates important information about your products and services
STEP THREE:
HOW TO CHOOSE?
What really matters when you're faced with choosing a company to work with to help you with your marketing. Whether you need strategy support, creative ideas, or hands to execute. As you probably guessed, if you made it this far down the page, this decision is based on where you are in the brand journey.
Determine the kind of help you need. We are making it easy! See the breakdown below.
Do I Need A Brand Guide?
The short answer is yes. A brand guide is important becasue it instructs your teams and supporting partners how to communicate your business to your customers consistently. Building one from beginning to end is ideal–but creating a style sheet to start and adding to it over time can also be a great solutions for scaling.
Do I Need Strategy?
Strategy gives direction to your brand development. In all the ways you communicate your brand out in the world, your core brand strategy is the foundational document that unites every element and keeps your message and visual identity aligned together. This is a critical step as you consider your brand's overall evolution.
Do I Need Design?
Thoughtful, inspired graphic design is a fundamental part of any brand strategy. It's more than a simple logo—it's the visual identity of your brand. It's a look, a feel, a tone—and yes, a vibe. An experienced studio partner considers every element of your brand's visual identity and maintains that authentic presentation in every project.
Do I Need A Visual Identity?
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Do I Need Marketing?
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Do I Need Voice?
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Do I Need Tone?
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Do I Need Positioning?
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Do I Need Messaging?
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