HIRE THE RIGHT CREATIVE TEAM
Find the sweet spot for your team. Understand where you are in your business journey, what roles a creative team can play in your success, and how to leverage experts to give yourself time back.
STEP ONE:
WHERE IS YOUR BUSINESS AT IN THE BRAND JOURNEY?
Before you invest in a creative team, it's important to understand what you are asking for and what stage your business is in. Take a look at the chart below and identify where you are in the process of building your brand.
BUSINESS BRAND JOURNEY DEFINED
Culture
What:
Why:
USP
What:
Why:
Placement
What:
Why:
Pricing
What:
Why:
Experience
What:
Why:
Mission & Vision
What:
Why:
Brand Message
What:
Why:
Brand Audience
What:
Why:
Brand Goals
What:
Why:
Brand Voice
What:
Why:
Brand Story
What:
Why:
Brand Values
What:
Why:
BRAND
IDENTITY
(Also known as visual identity)
Brand identity (visual identity) is
​
​
It is crucial to every business because
​
​
The game-changer is that, no matter what stage you are at in your brand journey, you can build an established identity and scale it as your business grows.
We know because it is how we built Hart House Creative!
STEP TWO:
WHAT YOU NEED TO KNOW ABOUT BRAND MARKETING?
If you are new to working with creative agencies, studios, and artists specializing in brand-led marketing, please take a moment to get a quick understanding of the who's who and what we do, so you can make sure you are hiring for what you need.
Who is typically on a creative team?
Sometimes one person might do a couple of these things within an organization.
-
Brand Strategists: Define the brand
-
Creative Directors: Lead the vision
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Copywriters: Put the brand into words
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Brand Designers: Design brand identities (visual identities)
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Logo Designers: Design a brand mark
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Graphic Designers: Turn ideas into branded visuals​
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Studio Coordinator: Ensures deadlines are met and information is correct
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Web Designers: Design a website aligned with your brand
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Web Developer: Builds brand experience online
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UX Designers: Shapes a customer's path
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Motion Designers: Animates the brand
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Photographers: Capture the brand in an image
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Videographers: Tell brand stories
How can branding and graphic design services help me tell my story?
BRAND
Communicates what
people feel
about your company
IDENTITY
Visuals communicating
the brand people
grow to recognize.
TONE
Communicate your voice in different executions.
DESIGN
Communicates visually
how your brand looks
and functions to meet goals.
MARKETING
Communicate how
people can find you.
POSITIONING
WORLDWIDE
STRATEGY
Communication plan
behind it all.
VOICE
WORLDWIDE
MESSAGING
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WORLDWIDE
STEP THREE:
HOW TO CHOOSE?
What really matters when you're faced with choosing a company to work with to help you with your marketing. Whether you need strategy support, creative ideas, or hands to execute. As you probably guessed, if you made it this far down the page, this decision is based on where you are in the brand journey.
Determine the kind of help you need. We are making it easy! See the breakdown below.
Do I Need A Brand Guide?
The short answer is yes. A brand guide is important becasue it instructs your teams and supporting partners how to communicate your business to your customers consistently. Building one from beginning to end is ideal–but creating a style sheet to start and adding to it over time can also be a great solutions for scaling.
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Do I Need Strategy?
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Do I Need Design?
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Do I Need A Visual Identity?
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Do I Need Marketing?
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Do I Need Voice?
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Do I Need Tone?
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Do I Need Positioning?
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Do I Need Messaging?
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